Welcome to the extraordinary nexus of fashion and virtual reality where icon Ralph Lauren pioneers a fresh digital frontier in the immersive universe of Fortnite. Prepare to embark on an exquisite journey, “Race to Greatness“, a riveting intersection of style, gaming, and luxury.
In the realm where design and digital innovation meet, Ralph Lauren solidifies its partnership with Fortnite, an undeniable gaming powerhouse. Expanding beyond its past clothing line offering on the site, the brand is setting new heights with a captivating game and a tangible version of the illustrious Polo x Fortnite PWing Boot.
This prodigious leap was inspired by the digital boot from the original Polo Stadium Collection that dazzled the virtual world last autumn. Timed to perfection, the boot hits the Ralph Lauren’s website for purchase, coinciding with the game’s thrilling debut. Echoing the essence of the digital outfit’s jet pack glider, the boot boasts a midsole with molded “fins“, lending it a unique aesthetic edge.
But “Race to Greatness” is much more than a novel game or a groundbreaking boot. It’s a remarkable expedition across a digital island shaped like Polo’s signature pony – Ralph Lauren‘s first exclusive digital landscape for Fortnite. Taking inspiration from the designer’s personal dwelling and garage, the landscape reveals a triad of distinctive terrains – Ralph’s Airplane Hangar, the Rocky Mountains, and Grand Forests. The stages are enchantingly reminiscent of past collections, runway presentations, and home assortments.
Witness a fusion of glamour and gaming as RL-CF1 chairs, a Langham desk, and Fulton pendants grace glossy black floors, mirroring those in Lauren’s chic New York residence. Hanging light fixtures inspired by his garage augment the fashionably high-tech atmosphere.
The P-Wing emblem of the brand molds the architecture of the Summit Building, home to the showcase of the Polo x Fortnite P-Wing Boot, confined within transparent elegance. The exclusive production run of only 300 pairs, retailing at $250 USD, amplifies the desirability quotient.
In an extraordinary encore, the Stadium collection of apparel and cosmetics will return to the Fortnite Item Shop for the first fortnight of August. The “Race to Greatness” platform, masterfully built using Fortnite’s Creative toolset and Unreal Editor for Fortnite (UEFN), opens the floodgates for an elevated consumer experience.
With over 70 million monthly active users, Fortnite continues to command an avid following, primarily comprising individuals aged 25 and older. Data from the gaming intelligence platform, Geeiq, reveals these players exhibit a heightened interest in retail sporting goods and sporting apparel compared to the average gamer. The appeal of in-game purchases is robust, with outfits and characters being popular choices.
The Ralph Lauren and Fortnite alliance exemplifies a revolutionary approach in engaging an eager and expansive audience in a vibrant, digital landscape.
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