On May 1st, Rare Beauty will host its fourth annual Rare Beauty Mental Health Summit in downtown Los Angeles, bringing together advocates, experts and influencers for a day of open dialogue.
Founded by Selena Gomez in 2020, Rare Beauty has made mental health advocacy a cornerstone of its identity.
Following last year’s summit in New York, the upcoming Rare Beauty Mental Health Summit 2025 will bring together approximately 175 attendees for interactive discussions focused on mental wellness and self-acceptance. The Los Angeles gathering will continue the momentum of previous summits and will conclude with an anticipated fireside chat with renowned British life coach and podcaster Jay Shetty.
In addition to hosting the Rare Beauty Mental Health Summit, the brand is making a significant financial commitment through its Rare Impact Fund, which allocates 1 percent of all product sales to mental health initiatives. This strategic approach has generated more than $20 million USD to date, supporting 30 organizations across five continents and potentially reaching nearly 1.9 million young people annually. The fund’s ambitious goal of $100 million USD underscores how the Rare Beauty Mental Health Summit fits into a comprehensive, long-term vision rather than functioning as an isolated event.
“Mental health has emerged as a prominent concern for Gen Z so we are proud to provide a platform like the Rare Beauty Mental Health Summit to address youth mental health,” said Elyse Cohen, President of the Rare Impact Fund. “With this event, our goal is to unite young people from across the globe with some of the most influential voices in mental health and education for a day dedicated to encouraging open discussions and reducing the stigma associated with mental health.”
By creating a space for meaningful dialogue about mental health challenges, Rare Beauty demonstrates how consumer products can serve as vehicles for positive social change.
The continued success of the Rare Beauty Mental Health Summit is indicative of the growing recognition that beauty encompasses both external appearance and internal well-being – a holistic approach that resonates with conscious consumers seeking authentic brand relationships.
