The new Dior Beauty flagship at South Coast Plaza is a sensory journey that blends Parisian sophistication with Southern California ease. Designed to reflect the spirit of 30 Avenue Montaigne, the space balances marble, gilded accents and soft textiles in a way that feels both timeless and fresh. Natural light floods the boutique, illuminating each carefully designed area dedicated to fragrance, skincare and make-up.
Fragrance takes center stage, with an atelier led by Dior‘s Director of Perfume Creation, Francis Kurkdjian. La Collection Privée Christian Dior occupies a special place here, described as “the olfactory expression of Dior’s couture philosophy.“
What sets this Dior Beauty South Coast Plaza flagship apart is its emphasis on personalization. Customers can customize their fragrance presentation with signature cases, distinctive caps and coordinating accessories. The boutique also offers an impressive selection of Mitzah scarves, jewelry and designer sunglasses to complement the beauty offerings.
The Dior Beauty South Coast Plaza boutique also features Dior’s “Exceptional Pieces” – rare, limited-edition items created in collaboration with talented artists. In the U.S., you’ll find exclusive items such as The Miss Dior, a beautifully crafted trunk by French artist Eva Jospin; the Cannage Trinité Nacré Coffret, an elegant perfume case designed by Lebanese artist Nada Debs; and L’Or de Vie, a stunning piece by French sculptor Aristide Najean. In addition to these unique creations, the store carries Dior’s classic fragrances such as Miss Dior, J’adore, Sauvage and Dior Homme.
The skincare section showcases Dior’s scientific innovations through collections such as L’Or de Vie and Dior Prestige. The make-up zone showcases products curated by Peter Philips, Creative and Image Director for Dior Make-up channels runway energy, with favorite collections displayed alongside runway and backstage footage.
For a more personalized experience, the boutique offers “Dior Moments to Your Measure,” private sessions that provide customized beauty recommendations and a truly personalized shopping experience.
