Mango has found its next muse in Kaia Gerber. The Spanish fashion house announced the 23-year-old top model and actress as its newest brand ambassador, kicking off a year-long collaboration. She will front Mango’s campaigns throughout 2025, spearheading the brand’s new “Craft Your Own Story” concept, which celebrates personal expression through fashion.
With this collaboration, Gerber joins an impressive roster of previous Mango ambassadors, including Naomi Campbell, Kate Moss, Claudia Schiffer, Scarlett Johansson and Penélope Cruz.
Gerber’s first campaign showcases the new edition of Mango’s “Capsule” collection, designed specifically for special events. Photographer Stef Mitchell captured the Los Angeles-born wearing dresses that feature hand-embroidered florals, iridescent fabrics, and asymmetrical necklines with sensual silhouettes.
As a prominent Gen Z figure, Gerber represents what Mango describes as “the spirit of our times.” Her style and modern energy align perfectly with Mango‘s vision of helping customers build their identity with strength, style and determination.
