Discothèque, the fragrance brand co-founded by Jessie Willner and Hanover Booth, has launched an evocative collection of seven fragrances, each designed to transport the wearer into the vibrant world of iconic nightclubs. Launching exclusively at Selfridges, the collection aims to capture the sensual allure of nightlife, its glamour and vibrant energy.
Within this unique range, each fragrance tells its own story. Heathens, Cowboys and the Santa Ana Winds is inspired by Helena’s, an iconic 1980s Los Angeles club frequented by legends such as Madonna and Sean Penn. Combining palmarosa, sweet grass, tea leaf, cedarwood, cardamom and white musk, the fragrance pays olfactory homage to the place where Jack Nicholson first met Rebecca Broussard. Each note pays tribute to the electric atmosphere that defined the era.
Other notable additions include Sweat, Tears, Paradise, a fragrance that captures the complexity of an unforgettable night; Dark Imagination, which evokes mystery and allure; and Lola at Coat Check, a playful nod to the whimsical moments of an evening out. All Night Until First Light offers a gentle reminder of the transition from night to dawn, while Call for a Good Time promises an adventurous spirit. Baise Moi on the Dancefloor pays tribute to the famous Parisian nightclub Les Bains Douches, a favorite haunt of fashion icons such as Karl Lagerfeld, Jean Paul Gaultier and Kate Moss.
“The whole idea behind the brand is to dive deep into the world of Discothèque and translate the emotions and feelings of nightlife through scent, creating a full sensory experience,” said Booth. The collection aims to evoke memories, emotions and the sheer magic of a night out.
Precisely crafted, the fragrances are the result of collaborations with esteemed perfumers including Elodie Durande, Christian Provenzano, Nathalie Rouquet, Jean-Charles Mignon and Julie Pluchet. Pluchet, known for her creations with luxury brands such as Dunhill and Graff, brings expertise that enhances the fragrance experience.
Willner notes, “We’re so inspired by an earlier time than this, when you had to live in the moment – you couldn’t endlessly doom-scroll on your phone. You had to actually go out to see what people were wearing or hear what the DJs were playing to find your next favorite record.”
