The unveiling of Skims‘ first flagship store marks a pivotal moment for the rapidly expanding fashion empire. Located at 647 Fifth Avenue, the retail space transforms a historic New York building into a contemporary shopping destination that perfectly embodies the brand’s minimalist aesthetic.
Skims has opened its first flagship store in New York City, marking a major step in the brand’s retail growth. Over the past year, Skims has expanded significantly, opening new locations both in the U.S. and around the world. Located at 647 Fifth Avenue, the new flagship store was designed by renowned design studio Rafael de Cárdenas, Ltd. It features Skim’s unique design elements, such as rounded-edge fixtures and custom mannequins in the brand’s signature colors. Every detail was thoughtfully considered to create an immersive and elevated experience that brings Skims’ innovative vision to life, showcasing the brand’s commitment to design excellence and a great customer journey.
“This flagship is a dream realized for Skims. We’ve created a space that perfectly embodies our brand and elevates the customer experience. New York City has always held a special place in my heart, and opening our first flagship here during the holidays is truly magical,” said Kim Kardashian, Co-Founder & Chief Creative Officer.
Rafael de Cárdenas, Ltd. designed the new 6,570-square-foot (610 m²) flagship store, transforming the historic 5th Avenue building with Skims’ signature style. From the street, the facade offers a wide and inviting view of the ground floor, highlighted by a monumental 15-foot (4.6 m) Vanessa Beecroft sculpture. Inside, the design spans three floors and a mezzanine, creating a seamless experience. Skim’s iconic colors are displayed on sleek Corian fixtures, set against a backdrop of tonal ultrasuede that extends throughout the soaring interior space.
“From the brand’s inception, we envisioned physical stores as an integral part of our business model. The success of our pop-ups and partnerships with trusted retail partners allowed us to refine our approach and learn what truly resonates with our customers,” said Jens Grede, co-founder and CEO of Skims. “This flagship store is the culmination of those learnings, offering an unparalleled experience where customers can fully immerse themselves in the world of Skims.”
Skims’ new store allows customers to easily shop the brand’s wide range of products for women and men, including loungewear, underwear and shapewear. The flagship store will feature best-selling collections such as Fits Everybody, Cotton, and Ultimate Bras, as well as new releases and exclusive items each month. In addition, the store offers Skim’s holiday collection and recent collaborations, including those with Dolce & Gabbana and The North Face.
The immersive displays capture Skims‘ inclusive spirit. This continues in the fitting rooms, where wraparound mirrors and luminous ceilings provide soft, flattering lighting. Every design detail throughout the flagship encourages playful exploration and self-discovery, reflecting the brand’s vision of modern comfort and individuality.
“Working with Kim’s refined attention to detail and Jens’ strong business instincts, as well as the extraordinary Skims team, has been an exciting experience. The sumptuously soft but exactingly clean interior of the flagship sets off the landmark building’s intricately historical facade. The collaboration has produced an immersive and innovative brand experience for existing Skims customers, and new ones, to discover,” adds Rafael de Cárdenas.
