Kenzo’s Fall/Winter 2024 campaign, “Landing In A New World,” is a mesmerizing journey through a universe where fashion and cinematic inspiration intertwine. Under the creative direction of Nigo, this collection seamlessly blends his passion for fantasy with the storied legacy of the renowned French fashion house. Set against the otherworldly volcanic landscapes of Lanzarote, the campaign provides a stunning visual backdrop that perfectly complements the surreal designs of Kenzo‘s latest offerings for men and women.
At its core, “Landing In A New World” is more than a fashion campaign; it is a celebration of the rich cultural exchange between East and West. Inspired by iconic Japanese filmmaker Akira Kurosawa, Nigo skillfully employs the same cinematic techniques that George Lucas used to create the beloved ”Star Wars” universe. The result is a visually arresting fusion of traditional samurai influences and futuristic fantasy that evokes the feeling of stepping into a vivid dream.

Through the lens of photographer Johnny Dufort and the directorial vision of Frank Lebon, “Landing In A New World” transforms Kenzo’s runway looks into a captivating cinematic experience. The imagery beautifully captures the grandeur of Kurosawa’s hand-painted sets while maintaining a sleek, contemporary aesthetic in keeping with Nigo’s creative vision. As viewers embark on this visual journey, they witness Kenzo’s exploration of cultural intersections through the medium of fashion. Designed for both men and women, the garments embody a harmonious blend of Eastern and Western aesthetics, featuring bold silhouettes, intricate patterns, and a masterful balance of tradition and avant-garde design.

Nigo’s vision for this collection is deeply rooted in cultural references, yet remains undeniably modern and wearable. Samurai-inspired garments such as structured coats and oversized belts are juxtaposed with contemporary pieces such as streetwear-inspired hoodies and impeccably tailored trousers. The collection effortlessly bridges the gap between classic cinema and the fast-paced world of modern fashion, presenting pieces that have a timeless quality.

Throughout the campaign, Kenzo’s earthlings are adorned in the line’s sci-fi-inspired uniforms, which include kimono coats reminiscent of warrior capes, voluminous faux fur coats, three-dimensional knitwear and constellation embroideries influenced by the Edo Komon of 15th century kimonos.




©Photo: Kenzo