The adidas Y-3 Spring/Summer 2024 Chapter 2 collection has arrived, and it’s a stunning display of the brand’s signature blend of sport and boundary-pushing design. Yohji Yamamoto, the visionary behind Y-3, continues to explore the concept of Contra-Natural, expertly juxtaposing organic and synthetic elements to create a collection that is both dynamic and refined.
At the heart of the collection is a series of delicately balanced contrasts that highlight the tensions that define Y-3. From the precision of linear perfection to the allure of natural imperfection, each piece in the collection embodies a unique balance of opposites. The result is a range of garments that are as striking as they are wearable, appealing to fashionistas and athletes alike.
Of particular note is the Chapter 2 apparel offering, which focuses on refined cotton twill workwear-inspired garments and reimagined sports classics. Overshirts, cargo pants and tops feature utility pockets and adjustable hems, while the iconic adidas Superstar tracksuit is updated with topographical map piping. A selection of apparel inspired by the adidas Teamgeist football jerseys rounds out the apparel collection, each piece featuring a captivating digital rust print inspired by the natural process of oxidation.
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The apparel line is complemented by a range of signature accessories, including nylon backpacks, totes and holdalls. These pieces seamlessly integrate into the overall aesthetic of the collection, providing both functionality and style for the modern urban dweller.
In footwear, Y-3 Spring/Summer 2024 Chapter 2 presents an expressive selection of silhouettes that recontextualize adidas’ performance running technology through the lens of Yohji Yamamoto’s design skills. The Y-3 Prime x 2 Strung represents a bold step into the future, while the Y-3 Adios Pro 3.0 arrives in three striking colorways. The collection also pays homage to the past with updates to the instantly recognizable Y-3 Itogo and the introduction of the Y-3 Water Slide and Y-3 Sandal.
To narrate the launch of this groundbreaking collection, Y-3 has created a visceral campaign that highlights an alternative way of navigating the city – one that emphasizes freedom, liberation and ease. Photographed by the talented Francis Plumber and styled by Robbie Spencer, the campaign features Joshua Burnertt-Blake, Luke Horner, Jennifer Wilson and Isabel Salazar. The striking visuals follow freerunners as they navigate the metropolitan landscape with perseverance, determination and poise, reflecting the unexpected beauty of the collection’s Contra-Natural theme.
Read more: adidas and Yohji Yamamoto launch their new Y-3 Atelier collection
