Dior Beauty has breathed new life into its beloved Lip Glow line, introducing a spectrum of warm undertones while retaining the classic cool shades that fans love. This reinvigorated collection celebrates individuality with shades that seamlessly adapt to every lip tone.
Peter Philips, Creative and Image Director for Make-up at Dior, says of the breakthrough: “After years of research and experimenting, we are proud to say we cracked the code. We are now able to offer warm as well as cold shades that enhance the natural PH of your lips. This range of shades is timeless, caring and yummy. Fall in love again with your first crush, your playful addiction, your new Dior Addict Lip Glow.”
The collection showcases a refined aesthetic with a redesigned pink case featuring the signature Dior Oblique pattern and sophisticated CD embellishment.
With 20 carefully curated shades, including the newly introduced 006 Berry and 077 Candy, alongside limited editions such as 078 Icy Blue and 203 Citrus. Each shade utilizes eosin-based “Color Reviver” technology, which adapts to the natural pH of the lips to create a personalized shade that enhances the wearer’s own lip color.
The relaunch is celebrated with a vibrant campaign featuring renowned brand ambassadors, including Blackpink’s Jisoo, actress Anya Taylor-Joy, and the newly introduced Willow Smith. Captured through the lens of photographer Dan Beleiu and cinematographer Valentin Herfray, the campaign highlights the balm’s transformative qualities-from its nourishing texture to its versatile color palette-and captures the essence of modern beauty.
