Calvin Klein has tapped K-pop girl group NewJeans for the grand finale of its Fall 2024 campaign.
Photographer Gordon von Steiner captures the essence of NewJeans’ appeal, showcasing Minji, Hanni, Danielle, Haerin and Hyein in a series of striking visuals. The campaign images reveal a carefully curated wardrobe that blends Calvin Klein‘s signature minimalism with playful, ’90s-inspired elements.
Denim takes center stage in this collection, reimagined through a contemporary lens. The girls wear oversized jackets, high-waisted jeans and cropped tops, all with the unmistakable Calvin Klein aesthetic.
A dynamic video accompaniment allows each member to showcase her unique personality and fashion sense. Set to an upbeat soundtrack, the footage captures the group’s infectious energy and charm.
©Photo: Calvin Klein
