Rosé, the beloved K-pop icon and member of the globally renowned group Blackpink, has been unveiled as the adorable face of Skims‘ Valentine’s Day 2025 campaign. A delightful fusion of classic romance and contemporary allure, the collection features an array of lace-embellished pieces in soft, dreamy shades of pink that perfectly capture the essence of the season of love.
Photographer Carin Backoff masterfully captures Rosé in a series of playful and flirtatious studio portraits, artfully framed by oversized Valentine’s hearts that echo the charming character of the collection.



