Louis Vuitton sets its Cruise 2022 (Resort 2022) campaign in clouds, showing a blue sky backdrop. Lensed by photographer Carlijn Jacobs, the campaign features models Akon Changkou, Chu Wong, Denise Ascuet, Evie Saunders, Fleur Breijer, Grace Valentine and Ida Heiner. Artistic director Nicolas Ghesquière designs fashion-forward silhouettes for this season.
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Stand-out pieces include multicolored boots, tailored blazers, elevated cargo pants, and jacquard textiles styled by Marie-Amelie Sauvé. For bags, the Loop and Coussin BB styles make a statement with monogram prints as well as chain details. In addition to images, a short film set to rock and roll tunes showcases the looks in motion.
An optimistic tone emerges as Louis Vuitton’s Artistic director brings together an ensemble of graphic, almost geometric silhouettes. Cosmic imagery, hybrid jacquards, intricate embroideries: the collection’s dense details and assertive shapes speak to its central premise of imagining a future full of promise
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