BOSS has unveiled its Fall/Winter 2024 campaign featuring an impressive line-up of global icons. Shot by acclaimed photographer Mikael Jansson with creative direction by Trey Laird, the campaign features a diverse range of talent, including soccer legend David Beckham, Grammy-winning artist Burna Boy and South Korean actor Lee Jong-suk.
The new BOSS Fall/Winter 2024 campaign continues the brand’s tradition of celebrating powerful personalities while maintaining its sophisticated aesthetic. Jansson’s masterful photography captures the essence of each star against a backdrop of elegant interiors featuring glass and green marble elements that complement the precision of BOSS tailoring.
The inclusion of David Beckham marks his first campaign since the announcement of his strategic partnership and design collaboration with BOSS. The soccer icon’s timeless style and global appeal align perfectly with the brand’s vision for the future.
Beckham, Burna Boy and Lee are joined by returning BOSS ambassadors including supermodels Gisele Bündchen and Naomi Campbell and Italian tennis sensation Matteo Berrettini.
