Versace‘s latest Biggie Eyewear campaign brings together rising NBA talent and Versace global ambassador Alexandre Sarr and pop sensation Sabrina Carpenter. Under the lens of photographer Rosie Marks, these two personalities breathe new life into the legendary accessory named after the late rapper Notorious B.I.G.
Donatella Versace shares her excitement: “I am thrilled to have Sabrina and Alexandre join our Versace family in their fabulous Biggie glasses. From Notorious B.I.G. to the extraordinary talent of today, the Biggie community are rebels, groundbreakers and champions of the true Versace spirit.”
The distinctive gold Medusa medallion and signature logo detail, manufactured by EssilorLuxottica, remain central elements of the design. The eyewear reflects Versace’s influence on contemporary culture and the lasting impact of hip-hop.
Carpenter expresses her connection to the brand: “I love wearing Biggie sunglasses; they are my go-to accessory for any occasion. They represent so much more than just sunglasses and I am so excited to be a part of this community.”
Sarr reflects on the universal appeal of the sunglasses: “I’ve seen Biggie sunglasses worn by everyone – my NBA teammates, friends I’ve made across the globe, business guys and kids playing basketball in the yard. Biggies are for anyone who wants to give and take a bit more from life.”
