Hublot officially announced NFL superstar Patrick Mahomes as its latest brand ambassador, strengthening the link between elite athletic performance and Swiss watchmaking excellence.
Hublot is synonymous with innovation, bold design, and a relentless pursuit of excellence. Now, that same spirit is embodied by Mahomes, the Kansas City Chiefs’ quarterback and one of the most influential figures in modern sports. The partnership between Hublot and Mahomes feels inevitable and exciting—a meeting point between precision and performance, confidence and craftsmanship.
A champion meets Swiss craftsmanship
Mahomes is a three-time Super Bowl champion and two-time MVP whose leadership and athletic precision have redefined the quarterback position. He is known for his ability to remain calm under pressure and execute plays with astonishing accuracy. Mahomes embodies the essence of Hublot’s values: pushing boundaries through skill, innovation, and instinct.
Speaking about his new role, Mahomes shared, “Partnering with Hublot is a true honor. It’s a brand that understands the importance of speed, precision, and performance. I’m proud to join a legacy built on mastery of time and elegance.”
This sentiment deeply resonates with Hublot’s philosophy. Since its founding in 1980, Hublot has dared to challenge conventions, starting with its now iconic fusion of gold and rubber in a single watch. This approach gave birth to the brand’s famous slogan, “The Art of Fusion,” and set the tone for decades of boundary-pushing innovation.
The fusion of strength and vision
Hublot’s partnership with Patrick Mahomes is more than just a celebrity endorsement. It reflects a shared mindset and a drive to perform at the highest level and redefine excellence. Mahomes’ career statistics alone speak to this synergy. He is the fastest quarterback in NFL history to reach 300 touchdown passes, and he is the youngest player to start in four Super Bowls.
His blend of athleticism and creativity mirrors Hublot’s experimental spirit. Like Mahomes’s unpredictable throws, Hublot watches often surprise with their combinations of unconventional materials, such as ceramic, sapphire, and carbon fiber, that redefine the feel of luxury timepieces.
Julien Tornare, Hublot’s CEO, described the collaboration with enthusiasm: “There are good players, there are great players, and then there is Patrick Mahomes. He represents everything Hublot stands for: confidence, vision, and passion. His style of play has changed the game, and that courage to innovate is exactly what drives us.”
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Building on a legacy of sporting partnerships
This announcement adds Mahomes to Hublot’s elite circle of ambassadors, which includes legends such as Usain Bolt, Novak Djokovic, and Kylian Mbappé. Like them, Mahomes embodies talent and discipline, qualities that align perfectly with the meticulous craftsmanship behind every Hublot watch.
Hublot has long embraced sports not as mere sponsorships, but as creative collaborations that reflect shared values. The brand’s presence at events like the UEFA Champions League and UEFA Euro™ has elevated its status among watch enthusiasts and sports fans alike.
With Mahomes on board, Hublot continues to expand its reach in North America, tapping into the culture of ambition and innovation that defines the NFL and American luxury.
Big Bang: 20 years of disruption
This partnership coincides with the 20th anniversary of Hublot’s iconic Big Bang collection, a line that changed modern watch design forever. Launched in 2005, the Big Bang became a symbol of boldness and creativity through its multilayered construction and in-house movements, such as the Unico and Meca-10.
Today, two decades later, the Big Bang remains a cornerstone of the brand’s identity—an icon that continues to evolve while retaining its daring character. Its use of avant-garde materials and signature design language make it one of the most recognizable watches of the 21st century.
Hublot’s decision to celebrate this milestone with Patrick Mahomes seems intentional. Both Mahomes and the Big Bang represent power, precision, and a refusal to settle. Whether on the field or at the workbench, the goal is the same: to challenge the limits of performance.
