Jeremy Scott chose the industrial space of Fonderia Macchi in Milan to present his first ever solo men’s show for Moschino.
With this daring, colorful collection, while not ignoring the commercial side, the fashion maverick paid tribute to the late American illustrator, fashion photographer and visionary of the 1980s Tony Viramontes. Born in Los Angeles to a family of first-generation Mexican Americans, Tony Viramontes, who died of AIDS at age 31 in 1988, was known to many as a “vivid chameleon” and a genius of images. His work appeared in many prestigious publications such as Vogue, Marie Claire, WWD, Tatler, Le Monde…, and he produced numerous album covers for top artists, including ‘’Control’’ for Janet Jackson or ‘’All Systems Go’’ for Donna Summer.
With permission from the Viramontes estate, Jeremy Scott was able to draw from the artist’s archives to reproduce a number of his designs on the garments. While the colors and graphics immediately captured attention, the entire collection channeled the Buffalo Boys attitude, inspired by Viramontes’ contribution to The Face magazine and the movement, also born in the 1980s, propelled onto the pages of the same magazine by photographer Jamie Morgan and talented fashion designer Ray Petri.
Abstract faces and patterns, striking doodles and expressive sketched strokes cover the silhouettes with contrasting proportions, from long shorts to short shorts, pleated skirts to sarongs, tapered pants to roomier pants.
©Moschino
