K-pop sensation Jin of BTS is Laneige’s first male global ambassador for the renowned South Korean skincare brand.
Jin expressed his excitement about the partnership: “I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige, and eager to share what we have in store“.
The collaboration kicks off with Jin showcasing Laneige’s bestselling Cream Skin 2-in-1 toner and moisturizer, a sophisticated formula enriched with peptides and ceramides for optimal skin hydration and firmness.
This appointment follows Laneige‘s strategic expansion of its ambassador portfolio, which previously included Sydney Sweeney, the brand’s first global ambassador, who represented the Water Bank and Lip Sleeping Mask collections. Prior to this global approach, Laneige relied on regional talent such as Lee Sung-kyung and Kim Yoo-jung for the Asian markets.
