Italian fashion house Missoni is bringing its signature aesthetic to the shores of Dubai with the launch of the newest Missoni Resort Club at Drift Beach Dubai within One&Only Royal Mirage. This exclusive beachfront sanctuary marks a significant expansion of the brand’s global lifestyle presence.
Following the initiative introduced in 2022 and led by Alberto Caliri, who recently returned to lead the brand’s creative direction, Missoni has orchestrated a stunning transformation of the award-winning beach destination, infusing Missoni’s renowned design philosophy throughout the space.
The venue features a sophisticated color scheme that reflects the natural surroundings. Poolside furnishings feature the brand’s signature patterns in deep blues, ocean turquoise and striking emerald greens. Custom-designed sunbeds, umbrellas and plush pillows add to the beach club’s refined atmosphere.
The Dubai venture follows successful Missoni Resort Club locations in premier destinations. The brand’s presence extends from Verdura Resort in Sicily to Nikki Beach Costa Smeralda in Sardinia, creating a network of luxury experiences.
Beyond beach clubs, Missoni’s lifestyle division continues to expand through prestigious real estate collaborations. The Urban Oasis tower in Dubai showcases 500 Missoni-designed apartments, while projects in Miami and Spain’s Finca Cortesin demonstrate the brand’s architectural influence.
The development strengthens Missoni‘s position in the UAE luxury sector and complements its existing residential projects in Ras al Khaimah, and others. This strategic expansion is in line with the brand’s global vision of translating its distinctive design language across different lifestyle sectors.
