Thai actor and musician Jeff Satur has been appointed as Valentino‘s brand ambassador, marking a historic moment as he becomes the first from Thailand to represent the esteemed fashion house.
His journey with Valentino began when he attended the fashion house’s Spring/Summer 2025 show in Paris this September, the first under the creative direction of Alessandro Michele.
“Fashion is about having fun and embracing the idea that beauty has a deeper and more diverse meaning,” said Satur, expressing his enthusiasm for the partnership. He conveyed his honor to join the Valentino family and embark on this new journey as a brand ambassador, reflecting a shared appreciation for artistry and detailed craftsmanship.
Satur has carved a niche for himself in the entertainment industry as an actor, singer-songwriter and producer. He gained widespread recognition for his role in the drama series “KinnPorsche” in 2022, and also showcased his musical prowess by composing and performing the song “Why Don’t You Stay” for the series. In the same year, he participated in the third season of “Call Me by Fire“, a Chinese singing reality show aired on Mango TV.
In 2024, his influence expanded further when he took on the role of mentor for “Chuang Asia 2024,” a Chinese-Thai reality competition broadcast by Tencent TV. At the same time, he released his debut studio album, “Space Shuttle No. 8,” which was well received and led to a tour across Asia. The tour included performances in major cities such as Taipei, Hong Kong, Manila, Jakarta, Singapore and Bangkok, cementing his status as a regional star.
In August of the same year, he made his film debut in “The Paradise of Thorns“, where he not only acted but also contributed to the soundtrack with the song “Rain Wedding“.
Looking ahead, Satur will be producing the “Happy Ending Series” with his agency, Studio On Saturn. He will also contribute to the soundtrack, continuing his pattern of integrating his musical skills with his on-screen performances.
