Diesel and Savage x Fenty have announced their first collaboration, fusing their unique styles into a limited-edition lingerie and apparel capsule. The partnership combines the body-positive ethos of Savage x Fenty with the iconic imagery of Diesel, reimagined by Creative director Glenn Martens.
The collection, which includes men’s and women’s lingerie, underwear and sleepwear, is built around three key pillars of the Diesel aesthetic: True Diesel, Denim and Utility. Each category offers its own distinct flavor, from fishnet and foil prints in Diesel’s signature red, to trompe l’oeil effects in flocked mesh and burnout velvet, to camouflage stretch lace with graffiti logos in cotton poplin.
The range of silhouettes is impressive, from bustiers and string bikinis to thigh-high stockings and teddy bears. Each piece proudly displays the co-branded Diesel x Savage x Fenty logo, marking this historic partnership.
To showcase the collection, a campaign was shot on the sun-drenched beaches of Tuscany, Italy. Conceived by Glenn Martens and Rihanna, the campaign captures a diverse cast of real Italian individuals who embody the spirit of body acceptance and freedom that both brands champion. Photographer Salvatore Matarazzo captured the essence of what Diesel and Savage x Fenty stand for.
The collection is priced from $30 USD to $90 USD, making it accessible to a wide audience. Fashion enthusiasts can find the pieces at select Diesel stores worldwide, six Savage x Fenty retail locations in the U.S. and various department stores worldwide. For those who prefer to shop online, the collection is available at both savagex.com and diesel.com.
©Photo: Diesel
