Diesel Spring/Summer 2025, a powerful demonstration of the brand’s commitment to its core material, denim, was presented against a background of 15,000 kilos of denim remnants and deadstock. This bold and sustainable choice, designed to be reused and repurposed, served as a powerful reminder of Diesel’s DNA under the creative direction of Glenn Martens. Since joining the brand in 2020, Martens has spearheaded a significant shift toward sustainability, championing regenerative and recycled denim while introducing innovative lines like the Library collection.
This season, Martens turns waste into an art form. Artisanal pieces, such as a cropped jacket and a full-length coat, were ingeniously crafted from leftover denim threads, echoing the shredded texture of the runway. A standout piece, a monk coat, showcased the brand’s dedication to circularity, constructed entirely from leftovers from Diesel’s own denim production.
The collection celebrated the versatility of denim, showcasing a range of techniques that transformed the material into unexpected forms. Long fringes woven into the denim added a sense of distressed charm, while embossed details mimicked the look of whiskers. Martens played with optical illusions, over-dyeing and spray-painting denim to resemble leather or camel in sculptural minidresses and outerwear. The illusionist approach continued with leather jackets treated to resemble denim and body-hugging knit frocks given a distressed look with laser treatments.
Among the many highlights were sleek dresses and tailored pieces with Prince of Wales patterns printed on PVC, accented with extra-long fringe draped around the neck. The show closed with jersey knotted frocks and tops that cleverly reworked vintage Diesel scarves and archival prints to create a trompe l’oeil effect.
©Photo: Diesel