| The Tiffany & Co. Holiday 2026 campaign features Amanda Seyfried as the American jeweler’s newest House ambassador. Titled “Love Is a Gift,” the campaign launched on October 28th, 2026. Its short film was directed by Derek Cianfrance. Tiffany has not disclosed a production budget for the campaign. |
Tiffany & Co. has chosen a personal approach to its 2026 holiday campaign, titled “Love Is a Gift.” With Amanda Seyfried at its center, the American jewelry house examines the relationship between mothers and daughters through objects passed from one generation to another. The campaign also marks the actress’s first appearance as a Tiffany House ambassador.
Directed by Academy Award nominee Derek Cianfrance, the short film follows a woman whose preparations for Christmas lead her to revisit a childhood memory. The story connects present-day New York with December 1992, placing family history at the center of Tiffany‘s seasonal communication.
The film begins inside an Upper East Side townhouse. While decorating a Christmas tree, the central character discovers a Tiffany Blue Box bearing the date December 1992.
The box recalls a gift from her mother: a hand-painted Bird on a Rock ornament. In the childhood sequence, her mother wears jewelry from the Tiffany HardWear collection.
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The story eventually returns to the present, when the daughter gives the ornament to her own child. This simple exchange illustrates how a decorative object can acquire personal significance through repeated family traditions.
Cianfrance gives particular attention to the relationship between the two women. The film considers how an adult daughter’s understanding of her mother can change with time.
Seyfried’s appointment provides Tiffany with an actress whose screen career includes both independent productions and internationally recognized films.
Speaking about her new position, she said: “I’m thrilled to join the Tiffany & Co. family as their newest House ambassador and to be part of a campaign that celebrates love, family and the traditions we carry with us through generations.”
Anthony Ledru, Tiffany & Co.’s president and chief executive officer, also welcomed the appointment. “Amanda effortlessly embodies the joy, style and sophistication that have defined Tiffany & Co. for nearly 190 years,” he said.
Her involvement offers continuity between the campaign’s portrayal of everyday family life and the established identity of the jewelry house.
The production includes several references to Tiffany’s design history.
The Bird on a Rock ornament was developed specifically for the film with production designer Karen Murphy. Its design draws on Jean Schlumberger’s Bird on a Rock creation from 1965, one of the house’s best-known jewelry references.
The townhouse interior also contains a Louis Comfort Tiffany stained-glass Wisteria table lamp from the Tiffany Archives.
These details establish a historical context without requiring the viewer to recognize every individual object.
The ornament is particularly important because it demonstrates how a recognizable jewelry design can be adapted into a decorative keepsake.
The 2026 campaign follows Tiffany’s 2025 holiday presentation featuring Anya Taylor-Joy, which explored different expressions of love in New York, London and Tokyo.
This year’s film concentrates on one family and the history of a single gift.
The approach is not entirely free from familiar Christmas advertising conventions. Nevertheless, its emphasis on relationships gives the campaign a clear subject beyond the presentation of luxury jewelry.
For Tiffany, “Love Is a Gift” positions its products within the wider practice of preserving family memories. For viewers, the film raises a familiar question about why certain possessions remain important long after they are received.
The Tiffany & Co. Holiday 2026 campaign ultimately presents gift-giving as a personal act whose significance can develop over many years.
