Jisoo is front and center in the Tommy Hilfiger’s 2025 Holiday campaign, radiating warmth, confidence, and that unmistakable Tommy spirit. The global ambassador returns for her fifth collaboration with the brand, stepping into “A Hilfiger Holiday” with effortless charm and modern flair.
Photographed by Yoon Ji Yong and styled by Choi Ja Young, the campaign portrays Jisoo as someone you’d happily share cocoa with by the fire, not as a distant star. She models favorites from the collection, such as a tailored bomber jacket over an Oxford shirt, paired with a wool-blend pleated miniskirt and penny loafers. In another scene, she wears a varsity jacket layered over a rugby terry sweatshirt and high-rise, wide-leg jeans. Each look feels lived-in and stylish without trying too hard.
The clothes speak to tradition yet refuse to be trapped by it. Think preppy silhouettes refreshed with festive textures, such as tweed, velvet, and shimmering accents. Signature red, white, and blue tones mingle with deeper shades like plum, mustard, and emerald. These are pieces meant for real moments: wrapping gifts at midnight, laughing with friends under twinkling lights, or stepping out for a quiet winter walk.
Jisoo brings something special to this campaign. She exudes a calm, magnetic, quietly powerful presence. She doesn’t so much pose for the camera as inhabit the space around her. This ease makes the clothes seem approachable, even when they’re runway-ready. It’s no surprise that she wore custom Tommy Hilfiger on Blackpink’s “In Your Area” world tour in 2025 – there’s a natural synergy here.
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This isn’t her first time working with the brand. She first connected with the brand last year at New York Fashion Week’s Spring/Summer 2025 show, which was held aboard a retired Staten Island Ferry. Since then, she has appeared in multiple campaigns, becoming more than just a face; she’s part of the fabric. Beyond music and acting, her fashion choices resonate globally, from Dior and Cartier to Alo Yoga. Yet Tommy Hilfiger feels especially right. These images exude joy and a sense of belonging.
The Holiday 2025 collection is available now on tommy.com, in stores, and through select partners. It invites you to dress with personality. Cozy knits, structured coats, and playful layering all carry that classic American energy reimagined for today. No rules, just rhythm. Wear velvet with denim. Pair loafers with sequins. Let your holiday mood guide you.
“A Hilfiger Holiday” will be available online, in print, on social platforms, and in retail windows worldwide through early January. Timing matters – this campaign launches when people crave comfort, connection, and color. Tommy Hilfiger understands that. So does Jisoo.
Fashion should celebrate life as it happens. Not staged perfection, but real laughter, real layers, and real light catching on a sleeve as you turn toward someone you love. That’s what this campaign offers. Jisoo doesn’t sell a fantasy. She shares hers.
