The Uniqlo x Marimekko New Year 2024 collection marks a new chapter in the partnership between Marimekko, the renowned Finnish design house, and Uniqlo, the global Japanese apparel retailer. Scheduled for release in early 2024, the collection is a harmonious blend of Marimekko’s iconic printmaking and Uniqlo’s commitment to simple, high-quality everyday wear.
Available in all markets from January 1st, the collection will grace both Uniqlo stores and its online platform, uniqlo.com. The design process, a truly international endeavor, brings together the Uniqlo team in Tokyo’s Ariake district and the creative minds of Marimekko in Helsinki. The result is a line of apparel featuring new color palettes and Marimekko’s signature prints, all manufactured in Vietnam, Indonesia and China. With retail prices ranging from €7.90 to €34.90 euros, the collection promises accessibility without compromising on style.
This collaboration is not the first rodeo for Uniqlo and Marimekko. Since their first partnership in 2018, they have created six unique limited-edition collections, each of which has resonated with fashion lovers around the world. Sanna-Kaisa Niikko, Marimekko’s Chief Marketing Officer, expressed her excitement for this reunion. Highlighting the synergy between Marimekko’s printmaking and Uniqlo’s quality clothing philosophy, she emphasized that such collaborations significantly increase Marimekko’s international brand awareness and support its growth strategy, especially in overseas markets. “We believe this collaboration is a great opportunity to introduce Marimekko to a large new audience around the world – and to offer customers something fun and surprising,” Niikko said.
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From Uniqlo’s perspective, Yukihiro Katsuta, head of research and development, shared his excitement about joining forces with Marimekko. He described the latest line as a fusion of Uniqlo’s minimalist style and Marimekko’s vibrant prints inspired by Nordic nature and wildlife. ”The collection is designed to be enjoyed with family and friends and is perfect for keeping warm. I hope everyone can enjoy this special collection, which is only available for a limited time,” he said.
The Uniqlo x Marimekko collection showcases Uniqlo’s soft fleece outfits and functional Heattech technology. It also includes lightweight shoulder bags and socks for women and children. The Marimekko prints, including Kivet, Kissapollo, Seireeni by Maija Isola and Hattara by Pentti Rinta, are inspired by Nordic landscapes. The color scheme of pearl gray, muted gold and black adds a touch of elegance and versatility to the collection.
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