Tommy Hilfiger has announced Sofia Richie Grainge as its latest design collaborator. Sofia has been a brand ambassador since June 2024. She launched her first co-designed capsule collection called Sofia for Tommy. She also stars in the Tommy Hilfiger Spring/Summer 2025 campaign.
The campaign features images shot by Alexandra Nataf. Sofia brings her authentic style approach to accessible luxury. The collection features elevated apparel and accessories inspired by coastal cool designs.
“Tommy is a true icon of style,” said Sofia. “He is someone I’ve looked up to as a designer and a creative force ever since I started working in the fashion industry. I’m so proud to introduce a collection that embodies effortless sophistication for the everyday. These pieces were built for limitless self-expression and a deep love of authentic, classic style – values that Tommy and I both share.”
Tommy Hilfiger shared his thoughts on the collaboration. “Sofia represents the modern multi-hyphenate woman, capturing the strength and depth of today’s generation. As a model and entrepreneur, she has captivated audiences with her modern take on timeless style. Sofia elevates classic staples into contemporary must-haves that set the tone for a new era of style.”
The collection features 24 sophisticated pieces designed to elevate everyday wardrobes. It incorporates color, texture and volume. The designs are inspired by archival prep silhouettes and vintage nautical flags. The Sofia for Tommy capsule collection focuses on pieces that combine polished sophistication with modern easy cool.
The collection features tailored blazers and wide-legged denim pants. It also includes layerable tanks and quietly luxe dresses. The color palette celebrates Sofia’s mix of easy cool and feminine elegance. It offers a deeper, richer take on the all-American red, white and blue with shades of cream, crimson and navy.
The Sofia for Tommy capsule collection continues Tommy Hilfiger’s history of partnering with stylish, powerful women. Previous collaborators include Blackpink’s Jisoo, Gigi Hadid, Hailey Bieber and Zendaya. Sofia Richie Grainge brings her unique vision and innate sense of confidence to Tommy Hilfiger’s all-American style. This mix of perspectives elevates the Tommy Hilfiger Spring/Summer 2025 womenswear collection. It focuses on the brand’s commitment to self-expression and casual luxury.
The Sofia for Tommy capsule collection is already available on tommy.com. Customers can also find it at Tommy Hilfiger stores worldwide and through select wholesale partners.
