Fendi, the luxury house owned by LVMH Moët Hennessy Louis Vuitton, has chosen Tan Jianci as its new menswear spokesperson.
“This collaboration marks a new chapter for Fendi and Tan Jianci, as they join forces to explore remarkable innovations in movies, music and fashion,” the brand stated.
The 34-year-old performer debuts his partnership with Fendi through a sophisticated campaign showcasing the Men’s Spring/Summer 2025 collection, captured by Chinese photographer Oliver June.
Tan’s career spans more than a decade, beginning with his acting debut in 2007’s “Lost, Indulgence.” He gained widespread recognition for his role as Sima Zhao in the 2017 historical drama “The Advisors Alliance.” More recently, his performances in “Lost You Forever” (2023) and “Under the Skin” (2024) have cemented his status as a rising star.
In addition to acting, Tan has made significant strides in music. A former member of the M.I.C. Chinese Boy Band, he launched his solo career with the album “Dreams” in 2023, followed by “Huan” in 2024, with his first solo tour spanning five Chinese cities.
Previously, Tan was the face of Prada. He joins Fendi’s global family, which includes Chinese actress Tang Yan and K-pop star Bang Chan of Stray Kids.
Looking ahead, Tan will participate in Fendi‘s coed fashion show during Milan Fashion Week Fall/Winter 2025, where the brand will kick off its centennial celebrations. The collection will be designed by Silvia Venturini Fendi, Artistic director of accessories and menswear collections, following the departure of British designer Kim Jones, who stepped down after four years as Fendi’s Artistic director of women’s haute couture, ready-to-wear and fur collections.
