Founded in 1913 in Milan by Mario Prada and his brother Martino Prada, PRADA was originally a small leather goods company and importer of luggage from England. It then diversified into ready-to-wear at the end of the 1980s, until it became a luxury group thanks to Miuccia Prada, Mario Prada’s granddaughter, who joined the company in 1970.
The brand is known for its mix of innovation and traditional techniques.