Tag: Patou

Patou was founded by Jean Patou in the early 20th century and gained prominence for its luxurious clothing, innovative designs, and high-quality craftsmanship. Jean Patou was known for his contributions to the fashion industry, including the popularization of the sportswear style for women and introducing shorter hemlines in women’s fashion.

One of the most iconic creations from the Patou brand was the fragrance “Joy,” introduced in 1930. It became a classic and remains highly regarded in the world of perfumery.