Germanier

Since its founding in 2018 by Kevin Germanier, the eponymous label has redefined modern luxury with its radical commitment to sustainable glamour. At its core, the brand represents a fusion of traditional Swiss precision and a vibrant, futuristic aesthetic. The brand rose to prominence by transforming discarded materials, such as upcycled beads and deadstock fabrics, into high-octane couture that defies the “earthy” stereotypes of eco-fashion. Each piece is a manifesto of circularity, characterized by intricate beadwork, neon palettes, and sculptural silhouettes. Here, ethical responsibility meets unapologetic opulence, honoring a legacy of innovation.