Yang Jeong-in – better known as I.N of K-pop group Stray Kids – has been announced as the latest global ambassador for luxury jeweler Damiani. The South Korean singer will front the Italian brand’s advertising campaign, which is set to debut later this summer.
Earlier this year, he was also named brand ambassador for Bottega Veneta.
The 23-year-old Busan native, who made his debut as part of Stray Kids in 2018, expressed his excitement for the new partnership with Damiani, highlighting how the brand’s commitment to creativity and passion resonates deeply with him both as an artist and as an individual. “It is an honor for me to become a global ambassador of the maison’s unique style and extraordinary excellence, which is expressed in the exquisite all-Italian craftsmanship,” he added.
Guido Damiani, President of the Damiani Group, believes that the Stray Kids member will bring his artistic talent to showcase the brand’s designs in a unique way. This partnership reflects Damiani’s strong presence in South Korea and globally. The company, which owns brands such as jewelry brands Salvini and Bliss, along with Calderoni, retailer Rocca and glassmaker Venini, is looking forward to reaching new milestones with I.N.
Founded in 1924 by Enrico Grassi Damiani in Valenza, Italy, Damiani celebrated its centennial last year with “Damiani 100 x 100 Italiani,” a traveling exhibition of one-of-a-kind pieces. The luxury jeweler has built an impressive celebrity clientele, including Sophia Loren, Sharon Stone, Tilda Swinton, Isabella Rossellini and Jennifer Aniston.
Meanwhile, I.N and Stray Kids are currently in the midst of their third world tour, titled “DominATE,” which has already attracted some 400,000 fans in Latin America alone, with upcoming performances in Japan, North America and Europe through July.
