Bottega Veneta welcomes Yang Jeong-in, known professionally as I.N of Stray Kids, to its prestigious family of brand ambassadors. Born in Busan, South Korea in 2001, I.N made his debut with Stray Kids in 2018.
“I am honored to join Bottega Veneta as brand ambassador,” said I.N during the announcement. “The opportunity to represent the house and share its vision really means a lot to me.”
Last September, he appeared at Milan Fashion Week for Bottega Veneta’s Spring/Summer 2025 show.
The partnership comes after Louise Trotter was chosen as Bottega Veneta’s new Creative director, succeeding Matthieu Blazy, who will join Chanel in the first half of the year.
I.N joins an impressive list of ambassadors including actresses Julianne Moore, Shu Qi and Kanyawee Songmuang; actors Jacob Elordi, Terrance Lau, Jirawat Sutivanichsak and Yo Yang; Chinese diver Guo Jingjing and BTS leader RM.
Stray Kids is no stranger to the lure of international fashion brands. In addition to I.N, the group’s ensemble consists of seven other talents: Hyujin, Bang Chan, Han, Felix, Seungmin, Lee Know and Changbin.
Recently, Stray Kids’ leader Bang Chan was named as Fendi‘s newest brand ambassador. Hyunjin represents both Cartier and Versace, while Felix has the distinction of being the house ambassador for Louis Vuitton. Adding another feather to their cap, the group, dressed in Tommy Hilfiger, marked a milestone at last year’s Met Gala, becoming the first K-pop group to grace the annual event.
