Luxury streetwear brand Stone Island has transformed a historic Haussmann building into its most ambitious retail venture to date. Located at 233 rue Saint-Honoré in the 1st arrondissement, the flagship store represents a bold step forward in the brand’s expansion in the French capital.
The boutique extends over two meticulously designed floors. Visitors are greeted by a striking entrance with sustainable aluminum light installations and a minimalist display table showcasing the brand’s latest collections. The ground floor houses the main collection, as well as the exclusive Stone Island Ghost pieces, the Stellina capsule collection and the Marina line.
The interior features several unique design elements, including minimalist anodized aluminum display tables by Johan Viladrich, a large speaker by Mo Yasin playing tracks from the Stone Island Sound project, which pays homage to Paris’ diverse musical heritage.
A striking stainless steel staircase leads to the upper level, where perforated metal walls incorporate digital displays to create an engaging visual dialog between floors. The innovative cork wall treatment, developed specifically for this location, demonstrates the brand’s commitment to combining functionality with advanced materials.
The Paris flagship store introduces several exclusive features, including a carefully curated archive section displayed in custom-made display cases by Phil Procter. These pieces highlight Stone Island’s revolutionary fabric developments and technical achievements throughout its history. A relaxation area features a custom daybed designed by Markus Toll.
Natural light floods in through the strategic placement of skylights, while state-of-the-art lighting systems by renowned designer Davide Groppi enhance the space’s modern aesthetic. The distinctive red alcove on the upper level serves as a striking architectural focal point. The space is further complemented by an iconic aluminum trunk designed by Elvis Wesley, highlighting Stone Island’s innovative approach to retail space.
To celebrate the opening, Stone Island has introduced a special Glass Cover-TC bomber jacket, available exclusively at the Paris flagship. This limited edition of only 15 numbered pieces features a unique “under glass” effect.
