Dior welcomes Bollywood luminary Sonam Kapoor as its latest brand ambassador. The accomplished actress, with an impressive following of 35 million Instagram followers, brings her signature elegance to represent Maria Grazia Chiuri’s womenswear collections.
“It’s an honour to be a part of Dior’s story as they continue to push the boundaries and redefine creativity and elegance in the world of fashion. Each of their collections present a truly unique vision with intricate craftsmanship, celebrating heritage in a way that deeply resonates with my own sense of style. This partnership is another step in the beautiful cultural synergy that has connected Dior and India over the years, and I’m excited to see where we take it next,” said Kapoor.
The appointment signals Dior’s strategic move to strengthen its presence in India’s flourishing luxury sector.
Sonam Kapoor, the daughter of actor-producer Anil Kapoor and costume designer and former model Sunita Kapoor, was one of Bollywood’s highest paid actresses in the 2010s and featured in Forbes India’s Celebrity 100 list from 2012 to 2016. Beyond her on-screen presence, she is an advocate for important causes, including breast cancer awareness and LGBT rights.
“A multitalented personality, the actress, producer and fashion icon henceforth embodies the audacity, grace and elegance of Dior style, a femininity constantly reinvented. More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house,” Dior stated in a press release.
In addition to Dior, Kapoor has partnered with brands such as L’Oréal Paris, Zoya Jewels and watchmaker IWC.
India’s luxury market is the fastest growing in Asia, and brands are vying to sign local faces. Bvlgari has signed Priyanka Chopra, Louis Vuitton is working with Deepika Padukone, and Tiffany & Co. has teamed up with Ranveer Singh.
