Skims, the renowned shapewear and intimates brand, has unveiled American singer-songwriter and actress Sabrina Carpenter as the face of its latest underwear campaign. The unveiling comes just ahead of Carpenter’s Coachella debut and on the heels of her latest single, “Feather,” soaring to the top of the radio charts.
Shot by British photographer Jack Bridgland, known for his vibrant and surreal style, the campaign captures the essence of ’90s nostalgia. Carpenter poses effortlessly in delicate lace dresses and luxurious soft lingerie against the backdrop of a quintessential ’90s bedroom decorated with fan posters and stacks of CDs. Their captivating presence perfectly complements the timeless appeal of Skims’ Stretch Lace and Fits Everybody collections.
The latest drop features an array of seductive styles, from sexy halter necks and intricate lace intimates with rosette accents to sleek micro thongs and flattering high-cut bodysuits. Each piece showcases Skims’ commitment to creating lingerie that seamlessly blends style, comfort and confidence.
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Carpenter expressed her excitement about the collaboration, saying, “Skims has so many beautiful underwear styles that I was so excited to wear. I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody. Every piece I wore was super flattering and so comfortable, which of course is always a given with Skims! I loved the femininity of the whole creative. I feel very excited Skims chose me to be the face of this campaign as I’ve always been a fan of the brand.”
Kim Kardashian, co-founder and Chief Creative Officer of Skims, praised Carpenter’s involvement, saying, “Sabrina is not only a very talented musician, but she also has a fashion sense and an ‘it’ factor that really resonates with the next generation. With her upcoming Coachella debut, there couldn’t be a better time to have her star in a Skims campaign. Her talent and playful style brings a new energy to these collections, and the campaign is so fun!“
Skims continues to revolutionize the underwear world with its signature Stretch Lace and Fits Everybody collections, now available in vibrant new colorways and cuts just in time for a spring intimates refresh. Carpenter can be seen wearing several Skims pieces, including the Stretch Lace Babydoll Top, Stretch Lace Brief, Fits Everybody Triangle Bralette and Fits Everybody Brief, among others.
The Skims Stretch Lace and Fits Everybody styles will be available for purchase on April 3rd at skims.com.
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