Puma has teamed up with London-based luxury streetwear label Aries for their first ever collaboration, which will debut at Puma’s New York Fashion Week show in February 2024. This groundbreaking partnership seamlessly blends Puma’s rich heritage with Aries’ signature luxury streetwear aesthetic and eye-catching graphics, creating a gender-bending collection that pays homage to racing and kitsch aesthetics while incorporating modern and nostalgic references.
The Puma x Aries collaboration showcases a range of statement pieces including experimental knits, double nylon garments and a carefully curated selection of accessories and footwear. Standout pieces from the capsule include a moto mesh long sleeve tee with custom Aries graphics, a knit cardigan with an original digital print, and a lace-knit tight tee that incorporates cycling inspiration through its innovative knit jacquard construction. The garment washed oversized tee makes a bold statement with a fierce Puma graphic and an airbrushed motif that playfully incorporates Aries’ ancient mythology branding.
Functionality meets style in the lightweight, water-repellent nylon jacket and pants, which feature a bold digital print with a Puma skeleton X-ray graphic. Accessories like the Puma x Aries cap and mini grip bag add a touch of nostalgia, evoking the mall aesthetic of the ’80s and ’90s.
Footwear takes center stage with Puma and Aries’ reinterpretation of the incomparable Mostro and the iconic Suede. The Mostro, the hero of the collaboration, is transformed with a mix of mesh, neoprene and suede on the upper, along with an elastic closure and adjustable toggle at the back. The suede gets a fresh update with a rubberized mudguard, leather toe cap and special graphics on the heel and tongue.
To capture the essence of the Puma x Aries collection, acclaimed New York photographer Mark Luckasavage was enlisted to effortlessly portray the collaboration through a spectral filtered lens. The campaign features portraits and candid shots that evoke a tainted daydream, perfectly reflecting the ethos of this groundbreaking partnership.
The Puma x Aries collaboration launched exclusively at ariesarise.com, the Aries flagship store in London and select Puma retailers including END. Clothing, Slam Jam and KITH.
©Photo: Puma
