Proenza Schouler‘s Jack McCollough and Lazaro Hernandez set the tone for New York Fashion Week with their Spring/Summer 2025 collection, showcasing a fresh take on American sportswear. Known for their innovative approach, the designers presented a lineup that seamlessly blended wearability with artistic flair.
Unveiled in an intimate setting at the historic New York Mercantile Building, the collection marks a shift from minimalism to a more vibrant aesthetic. Proenza Schouler’s signature elements were reimagined, with striped shirtdresses billowing like sails and maritime-inspired knit ponchos adding a nautical touch.
Standout pieces included fluid trench jackets, oversized yet tailored blazers, and event-ready options such as strapless dresses with intricate fringe detailing. The designers’ commitment to craftsmanship was evident in the use of technical knits, grommeted skirts and innovative fabric treatments.
Accessories played a key role, with low-heeled T sandals, monogrammed sneakers and a collaboration with Sorel on rugged footwear adding to the collection’s versatile appeal. This strategic mix of sophistication and practicality underscores Proenza Schouler’s understanding of the evolving needs of its clientele.
As the luxury market adapts to changing consumer preferences, Proenza Schouler’s Spring/Summer 2025 offering strikes a balance between commercial viability and creative expression. The collection’s focus on wearable pieces with clever cuts and brand-defining elements positions it well for the season ahead.
©Photo: Proenza Schouler
