New York Fashion Week felt a void this season, as Proenza Schouler opted out of its usual runway spectacle for Fall/Winter 2025. Founders Jack McCollough and Lazaro Hernandez stepped back from day-to-day creative duties, sparking speculation about their next move, though their influence remains woven into the brand’s latest collection. While whispers suggest a possible move to a European label for the duo, Proenza Schouler’s Fall/Winter lineup – presented through intimate showroom presentations and editorial imagery – proved the brand’s DNA endures, blending innovation with wearability.
The absence of a traditional show did little to diminish the collection’s clarity. Earthy tones and nature-inspired textures anchored the offering, from wide-leg corduroys to draped argyle knits. A fatigue-green technical canvas dress with a bubble hem stood out, paired with a silk viscose hooded cowl top that combined functionality with elegance. Outerwear took center stage, with leather aviators and relaxed mac coats offering modern utility, while a convertible cowl-neck hood added playful versatility. Tailoring took an unexpectedly casual turn, as seen in a black scuba blazer with detachable cargo pockets, styled with kick-flare pants and loafers – a nod to the season’s love of redefined polish.
Craftsmanship remained a pillar. Meticulous details such as hand-stitched leather flowers on sheer silk georgette and pleated fabric bandeau dresses underscored the brand’s artisanal roots. But ease prevailed, exemplified by an olive gauze jersey dress with plissé draping and subtle hardware. Accessories were thoughtfully expanded with tubular clutches, papery leather totes and floral tassel loafers, reinforcing Proenza Schouler’s knack for balancing artistry with accessibility.
The brand’s new Mercer Street store, designed as a minimalist art gallery, reflects that ethos. CEO Shira Suveyke Snyder emphasized strategic growth, citing a 20-fold increase in e-commerce and plans to bring on a new creative director by year’s end. “We want someone who respects luxury fabrics and craftsmanship, but can also energize the studio,” she shared, hinting at a return to the runway in September in anticipation of the hire.
©Photo: Proenza Schouler
