The prominent French soccer team Paris Saint-Germain‘s latest project is set to open this December, perfect for the holiday season. The new store will be located at 535 Fifth Avenue and will be a significant upgrade from the previous 4, 400 square feet (409m2) location at 587 Fifth Avenue, which closed on November 25th.
The new store is 5,200 square feet (483 m2). brand’s growing influence and popularity. Fabien Allegre, Chief Brand Officer of Paris Saint-Germain, said, “We look forward to welcoming them to an even larger and more innovative store in December, still located on the iconic Fifth Avenue.” This expansion showcases the triumph of the Paris Saint-Germain brand and the unique boutique development strategy we are implementing worldwide.
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It is not merely an enlargement; it guarantees an unparalleled shopping experience. The store will present an ample selection of team wear, headwear, accessories, Nike and Jordan team gear, and exclusive collaborative products. Shoppers can anticipate unique fashion collections and New York-inspired Paris Saint-Germain designs exclusively sold at this store. A standout feature of the store will be a customization station for fans to personalize their purchases. The store will also offer collectibles, such as signed game and non-game jerseys, and other team merchandise.
Lawrence Berger, co-founder and partner at Ames Watson and owner of Lids, emphasized the intent behind this expansion. “The decision to open an expanded version of our Fifth Avenue store was an easy one, as we wanted to create an elevated space that would provide customers with the unparalleled retail experience that is the hallmark of our Club stores. This new store will be our largest to date, a premier destination offering unique licensed sports apparel, headwear and accessories that are sure to appeal to our diverse customer base. We look forward to continuing our strong partnership with Paris Saint-Germain to create first-of-its-kind retail stores.”
In line with the club’s innovative merchandising partnership with Fanatics since 2020, the new Paris Saint-Germain store in New York marks an important stage in the club’s global expansion. This initiative has led to retail giant Lids managing PSG stores around the world. Following successful openings in the United States – Los Angeles, Las Vegas, Miami – this move continues PSG’s international growth, reaching major cultural capitals such as Seoul, Tokyo, London and Doha.
The largest store in Paris Saint-Germain will open on December 15th. This marks a significant milestone in the team’s global retail strategy. The store is set to become a must-visit destination for fans of the sport.
Read more: Paris Saint-Germain and Dior unveil new wardrobe designed by Kim Jones
