AMIRI has announced super middleweight champion Saúl ‘Canelo’ Álvarez as its newest global ambassador. The Mexican boxing superstar, a four-division world champion and known worldwide as “The Face of Boxing,” brings his championship pedigree to the American fashion brand.
Saúl ‘Canelo’ Álvarez is one of the most accomplished figures in boxing. Forbes magazine celebrated him as one of the top 10 highest-paid athletes in the world. His technical expertise, formidable power and adaptability have captivated audiences around the world, especially in his native Guadalajara, Mexico.
The connection between Álvarez and AMIRI founder Mike Amiri developed after they met in California. Both recognized parallel values in their respective fields – dedication to craft, pursuit of perfection, and meaningful community connections.
“I am excited to partner with AMIRI and to work with Mike Amiri, a designer I admire and a brand I truly respect,” said Álvarez of the partnership. “This is stepping into another world – outside of my sport, into the world of fashion, yet both are worlds that share passion, commitment to excellence and skill in craft that inspires people across the globe.”
Mike Amiri expressed similar excitement: “Athletes are our modern icons – they inspire people around the world to believe that anything is possible. For me, sports and fashion are inherently connected, as shared experiences that bring people together. I am proud to be able to welcome my friend Canelo as our latest AMIRI ambassador – we share a philosophy of excellence, and a dedication to inspiring others.”
This latest ambassadorship underscores AMIRI‘s growth and focus in the Latin American region – a reflection of its truly global vision of modern luxury.
