The activewear landscape is about to change dramatically with the arrival of NikeSKIMS. This collaboration between Nike, the global leader in athletic performance, and Skims, the brand synonymous with body-positive design, is poised to redefine what we expect from fitness apparel. The partnership combines Nike’s decades of sports science expertise with Skims’ mastery of fit and form, creating a line that appeals to athletes and everyday movers alike.
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” said Heidi O’Neill, President of Consumer, Product & Brand at Nike, Inc.
Kim Kardashian, co-founder and chief creative officer of Skims, emphasized the shared values that drive the partnership. “Nike and Skims share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women,” she said.
Skims co-founder and CEO Jens Grede echoed this vision, noting, “Over the past five years, Skims has redefined the intimates and loungewear industry. Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the global fitness and activewear market. This partnership will empower individuals to express themselves authentically, merging Skims’ focus on body confidence and self-expression with Nike’s relentless pursuit of excellence.”
The NikeSKIMS line will debut this Spring in select U.S. retailers and online platforms. A broader global rollout will follow in 2026.
