PumaA and Coperni, two iconic brands at the forefront of innovation, have teamed up to redefine the boundaries of footwear design with the groundbreaking 90SQR sneaker. This futuristic shoe seamlessly blends the worlds of performance and fashion, making a bold statement that challenges conventional footwear aesthetics.
Inspired by the cutting-edge technology of Puma’s FUTURE football boot and the architectural prowess of Brutalist structures, the 90SQR embodies the spirit of futurism while remaining grounded in wearability. Its geometric silhouette, characterised by a distinctive square toe, boldly disrupts traditional sneaker design, while the meticulously constructed upper, a combination of taped seams and mesh, ensures both performance and style.
“The 90SQR gathers all our common values: innovation, minimalism, uniqueness,” stated Sébastien Meyer and Arnaud Vaillant, the visionary duo behind Coperni. “It’s everything we have dreamed of, and we look forward to launching more Puma x Coperni pieces in the near future.“
The 90SQR’s versatility extends to its colour palette, offering three distinct options to complement different styles and personalities. The sleek White colour exudes minimalist elegance, while the Asphalt option adds a touch of sophistication and the vibrant Mad Yellow exudes confidence and individuality.
“From a material standpoint, it’s strictly performance,” explained Heiko Desens, Puma‘s Global Creative Director. “We stayed very close to the material specifications of performance boots. The square toe is the strongest design feature that takes it out of the athletic world because it’s such a classic shape and it represents a high-fashion shoe.”
The 90SQR campaign visuals, captured by renowned artist Paul Kooiker, showcase the shoe’s elegance in motion. Multiple perspectives reveal the geometric beauty of the sneaker against the natural contours of the human form, emphasising the harmony between functionality and aesthetics.
Available from 19 January 2024 at Coperni stores and coperniparis.com, the Puma x Coperni 90SQR marks a pivotal moment in footwear design, pushing the boundaries of what sneakers can be. This visionary collaboration redefines luxury streetwear, offering a statement piece that seamlessly transitions from the street to the runway.
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