Missoni’s latest entry into the hospitality industry is a striking rooftop collaboration with Dallas’ newest luxury destination. Beginning June 21st, the Italian fashion house will unveil an exclusive pop-up experience at Hôtel Swexan, transforming the boutique luxury hotel’s stunning rooftop pool area into a showcase of the brand’s signature vibrant patterns and bold colors.
“This partnership is the perfect fit as Hôtel Swexan and Missoni are both family-owned businesses, dedicated to creating unique experiences that resonate with the world’s most discerning clientele,” said Julian Payne, General Manager of Hôtel Swexan. “We both cater not just luxury offerings, but a sense of enduring craftsmanship and modern sophistication.”
Guests at Hôtel Swexan will soon lounge on chair upholstery featuring Missoni‘s signature zigzag motifs while enjoying panoramic views of the Dallas skyline from the infinity pool. Missoni has carefully curated every visual element of the space to reflect its distinctive aesthetic.
A custom-built Missoni retail cabana located by the pool, featuring the brand’s latest ready-to-wear collections, swimwear and select pieces from its coveted home line. This is a rare opportunity for Dallas shoppers to access Missoni merchandise in an intimate setting outside of traditional retail channels.
The collaboration extends beyond visual elements to include culinary offerings. You will be able to sample a special Missoni-inspired menu available both poolside and at Pomelo, the Mediterranean-inspired rooftop bar.
Guests who book the Missoni package will receive an exclusive in-suite gift upon check-in.
The 134-room Hôtel Swexan blends Swiss heritage with Texas hospitality, and its rooftop offers panoramic views of Dallas. This pop-up represents a fresh take on luxury experiences, fusing high fashion with leisure.
