Building on the success of their first partnership, ”Marvel’s Spider-Man 2” and sportswear giant adidas have launched an eye-catching new sneaker, the Miles Morales “Evolved” Ultra 4D Mid, in a unique edition limited to 10,035 pairs – the area code for Morales’ Harlem neighborhood.
This latest footwear marvel is steeped in the narrative of the “Marvel’s Spider-Man 2” video game, paying special tribute to the Miles Morales “Evolved” suit that players can unlock. Sneaker enthusiasts and gamers alike are in for a treat, as this limited edition is not only a collectible, but is also featured in the game itself, allowing for a seamless transition from virtual heroics to street style.
adidas’ design approach was to create a sneaker that resonates with the spirit of Miles Morales. “The Miles Morales Ultra 4D Mid Evolved shoe is a love letter to Miles and all the things people love and find unique about him,” says Charlie Kirihara, adidas Color and Materials Designer. This sentiment is echoed in design elements such as the lightning blue 3D printed sole with lightning bolts – a direct reference to the superhero’s suit.
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The authenticity of these sneakers is so precise that they could easily leap off the game screen and onto the bustling streets of New York City, where a teenage Miles Morales would wear them with pride. “We can imagine Miles, a teenager living in New York City, wanting a cool, high-tech pair of shoes like the Ultra 4D Mid Evolved shoe,” says Jacinda Chew, Senior Art Director at Insomniac Games. Her statement highlights the technological advancements in gaming that allow for such detailed and accurate product representations.
This shoe release is not a stand-alone phenomenon, but part of a larger capsule collection that includes the Ultra 4D, Ultraboost J, and Adizero 12.0 soccer cleat – all inspired by the “Marvel’s Spider-Man 2” game. To further sweeten the pot, adidas is offering a range of apparel to complement the sneakers, immersing fans in the complete Miles Morales experience.
Jasmine Zamora, an adidas designer, explains, “We designed a hoodie and tech-fit pieces for this collection. The hoodie serves as a collector’s statement piece, featuring reflective webs and symbiote accents to capture the essence of it taking over Spider-Man. The tech-fit suit lets consumers wear the full Miles Morales look. We’ve also included a subtle nod to Miles’ origin with a small spider symbol on the wrist, symbolizing his first spider bite.”
The Marvel’s Spider-Man 2 x adidas Miles Morales “Evolved” Ultra 4D Mid is available exclusively to members of adidas’ free AdiClub program and is priced at $230 USD.
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©Photo: adidas / Marvel
