Marni and G-SHOCK have announced an exciting collaboration that brings together the worlds of high fashion and robust timekeeping. The Marni × G-SHOCK watch is a harmonious blend of technical innovation and avant-garde design, offering a unique timepiece that stands out both aesthetically and functionally.
The centerpiece of this partnership is the GMD-S5610MA-7ER model, a watch that embodies G-SHOCK’s 40-year legacy of creating timepieces known for their toughness and reliability. Celebrated for its eclectic and bold approach to fashion, Marni infuses the watch with its signature style, resulting in a product that pays homage to the heritage of both brands while pushing the boundaries of contemporary design.
The watch features a distinctive design with the Marni logo presented in a graphic, repetitive motif across the case, bezel and strap. This bold pattern creates a visually striking effect that is unmistakably Marni. The packaging complements the watch’s design with a hand-painted pattern in black, white and red, reflecting the brand’s artistic sensibility.
Designed with the environment in mind, the watch is made from bio-based resin, a material that reduces environmental impact without compromising durability. The sturdy construction measures 45.7 x 40.5 x 11.9 mm, providing a comfortable fit while ensuring durability. The mineral crystal protects the display from scratches and shocks, while the shock-resistant structure protects the internal mechanisms.
With a water resistance of up to 200 meters, the watch is suitable for activities ranging from swimming to snorkeling, in keeping with G-SHOCK’s reputation for ruggedness. The watch is powered by a reliable three-year battery, minimizing the need for frequent replacement and enhancing its practicality for everyday wear.
Functionality is a hallmark of G-SHOCK watches, and the GMD-S5610MA-7ER is no exception. It features a high-performance stopwatch that measures elapsed time with precision. The multi-function alarm allows for personalized alerts, and the countdown timer with flash alarm provides a visual cue for time-sensitive tasks. The hourly time signal keeps users on track throughout the day.
The Super Illuminator LED backlight is a valuable feature in low-light conditions, ensuring that the digital display remains clear and legible at all times. This feature is particularly useful for users who need reliable timekeeping in a variety of environments.
Marni’s influence is evident not only in the visual design, but also in the conceptual approach of the watch. The collaboration underscores Marni’s commitment to creativity and innovation, extending its design philosophy beyond fashion into the realm of timepieces. By partnering with G-SHOCK, Marni is exploring new ways to express its brand identity while reaching a wider audience.
The Marni × G-SHOCK watch will be available worldwide from November 6th, 2024 and can be purchased through Marni‘s official website and selected boutiques. Pre-orders are already open on marni.com, allowing enthusiasts to secure the watch before its official release.
