Lululemon announced that British racing icon Lewis Hamilton has teamed up with the brand as its newest ambassador. This collaboration follows his longstanding partnership with Tommy Hilfiger, which ended last year as he transitioned from Mercedes-AMG Petronas to Scuderia Ferrari.
“Lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to,” said Hamilton. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”
As an ambassador, the seven-time Formula 1 World Champion and the sport’s only black driver will work closely with the brand’s research, innovation and design teams to shape future collections and ensure they meet the needs of athletes and everyday people alike. In addition, Lululemon’s Center for Social Impact will work with Hamilton’s foundation, Mission 44, to integrate exercise and mental health initiatives into programs aimed at empowering young people through education and employment.
Nikki Neuburger, Lululemon’s Chief Brand Officer, emphasized the importance of this collaboration: “Lewis is a game-changer in every sense of the word. His relentless commitment to performance, well-being and impact align completely with what we stand for at Lululemon. We’re excited to partner with him to innovate, inspire, and create positive change together.”
The partnership kicks off with Lululemon’s upcoming global campaign, “No Holding Back,” which celebrates the dedication and training required to achieve greatness. Hamilton will model the brand’s latest men’s training apparel, including the popular Metal Vent Tech line, which seamlessly blends performance and style.
In his new role, Hamilton joins the ranks of Lululemon ambassadors, including ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez; NBA player Jordan Clarkson and NHL player Connor Bedard; PGA golfers Min Woo Lee and Max Homa; and NFL wide receiver DK Metcalf.
