JW Anderson‘s latest Pride 2024 capsule collection takes inspiration from an unlikely source: the humble pigeon. The brand’s iconic Pigeon Clutch bag, reimagined by longtime collaborator and artist Pol Anglada, soars across a range of ready-to-wear pieces, including t-shirts, vests, polos, hoodies, underpants and shorts. This whimsical yet powerful symbol of love and acceptance takes center stage in Anderson’s celebration of diversity and inclusivity.
Anglada’s illustrations go beyond the dove motif to capture the essence of Pride with a tender depiction of a gay couple sharing a kiss outside a JW Anderson store during the festivities. These heartwarming images grace an assortment of tees, tanks, sheer tops, polos, sweatshirts and swim trunks, ranging from subtle corner accents to bold all-over prints. The brand’s logo also gets a colorful makeover, repeated and magnified across the pieces in the vibrant hues of the Pride rainbow flag.
The capsule’s slogan, “Won’t you be my pigeon? Squawk loudly. Live Proud,” playfully incorporates the collection’s avian theme while reinforcing Anderson’s message of love and acceptance.
JW Anderson’s signature logo t-shirt and sheer top undergo a stunning transformation for the Pride 2024 capsule, with the brand’s lettering duplicated six times in every color of the rainbow. This bold and eye-catching design serves as a powerful statement of solidarity with the LGBTQ+ community, ensuring that the wearer’s pride is unmistakable.
The JW Anderson Pride 2024 capsule collection is available now at the brand’s Soho location in London, its Milan store and online at jwanderson.com.
Read more: Diesel x Tom of Finland Foundation showcases erotic artistry for Pride 2024 collection
