Seven-time F1 world champion Lewis Hamilton, fresh from his record-breaking ninth British Grand Prix victory at Silverstone this month, has joined forces with Creative director Kim Jones to guest design a captivating lifestyle capsule collection as the latest Dior Men‘s ambassador. The collaboration marks a significant milestone in Hamilton’s career and showcases his bold style and unique vision beyond the race track.
The collection, inspired by Hamilton’s personal style and his and Jones’ shared love of Africa’s landscapes and cultures, is a blend of couture and practicality. It features functional garments for everyday wear that combine streetwear and outdoor culture with the demands of luxury. The capsule includes pattern-centric sweaters, snow jackets and accessories such as Dior-branded snowboards for the winter season.
“We share a love of nature, a desire to celebrate Africa and an interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers,” says Jones. “Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality. all in all, the way things came together happened very organically – and enjoyably!“
Hamilton expressed his excitement for the collaboration, saying, “Working with Kim and the talented team at Dior has been a dream, and I was honoured when Kim asked if I’d like to do this with him. Our values and ideas are aligned, making it easy to bring to life a creative collection infused with our shared experiences. focusing on conscious choices and pushing boundaries with each piece, while merging inspiration from my roots in Africa – drawing from their fabrics and belief in natural materials, as well as vibrant colours and powerful energy – has been so inspiring. I hope people everywhere feel good in these garments we designed so carefully.”
The boundary-pushing collection will arrive in stores and online on October 17th, coinciding with Hamilton‘s move from the Mercedes F1 team, where he has been for 11 years, to Ferrari, his new team for the 2025 season.
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