Menswear label le PÈRE and Italian football club Juventus have unveiled a partnership that bridges football heritage and contemporary menswear. The collaboration focuses on a refreshed take on Juventus’ storied black and white identity, filtered through le PÈRE’s playful yet sophisticated lens. At the heart of the collection is the adidas Juventus 24/25 home jersey, which retains the club’s iconic stripes and crest while introducing subtle, modern twists. The jersey’s three stars – symbolizing Juventus’ historic achievements – are reworked with dynamic details to reflect the team’s youthful energy.
The jersey is complemented by a cap and scarf. The cap features bold yellow accents alongside the club’s stripes, making it a versatile streetwear staple. The scarf reinterprets traditional football regalia with clean lines and a minimalist approach.
This project follows the brands’ joint “Fashion Meets Football” showcase during New York Fashion Week, where the 24/25 home kit was unveiled.
“Our love of football and Italy made Juventus our number one choice for a collab,” said Abhi Janamanchi, Brand Director of le PÈRE. “Not only are they one of the most iconic teams on the planet, they are steeped in style – it’s part of their DNA. And stylistically, their signature black and white stripes are the perfect partner for le PÈRE’s colorful and playful personality.”
Gianmarco Pino, Juventus Brand Manager, echoed this sentiment. “We are thrilled to collaborate with le PÈRE for New York Fashion Week 2025. At Juventus, we continue to push creative boundaries to engage with our global audience, and this partnership redefines the intersection of football and fashion. By merging the club’s heritage, elegance, and style with cutting-edge fashion trends, we are crafting a bold expression of identity – one that extends beyond the pitch and leaves a lasting cultural imprint,” he stated.
The collection is available on the official Juventus website, at le PÈRE stores in New York and Los Angeles, and at lepere.com.
