The second Gap x DÔEN collaboration arrives with the same effortless charm that made their first collection a success. This time, the partnership expands beyond womenswear, marking DÔEN’s debut in menswear while staying true to the nostalgic, California-inspired aesthetic both brands love.
The 38-piece collection transforms Gap classics with DÔEN’s signature romantic touch, such as the VintageSoft Logo Sweatshirt and Heavyweight Raglan Logo Hoodie, reimagined with DÔEN’s elegant typography applied to Gap’s recognizable arch logo.
“Our first collection with DÔEN set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials,” said Mark Breitbard, President & CEO of Gap.
The collection focuses on warm-weather silhouettes with vintage-inspired details. Standouts include a flowing Pintuck Floral Midi Dress and a breezy Linen Gingham Maxi Dress, as well as eyelet embellished pieces in vibrant colorways.
Meanwhile, nautical-themed sets and gingham denim separates offer effortless styling options. The expanded denim range provides versatile staples for summer wardrobes.
Margaret Kleveland, co-founder and CEO of DÔEN, shared: “We were overwhelmed by the excitement and success of our first collection with Gap. This new collection is a tribute to the inspiring community that has shaped DÔEN since the beginning.”
The second collaboration marks DÔEN’s first foray into menswear design, introducing pieces like the Organic Cotton Poplin Big Shirt and Pleated Denim Trousers that translate DÔEN’s relaxed sophistication to a broader audience.
Apart from aesthetics, the Gap x DÔEN partnership upholds meaningful values. The collection was produced in factories participating in RISE (Reimagining Industry to Support Equality), which aligns with Gap’s commitment to advancing gender equality.
Photographer Clara Balzary captured the collection with longtime DÔEN supporters including Alex Noiret, Bruna Tenório, Veronica Campos, Imani Randolph, Anny Choi, Achok and Kirsty Hume, emphasizing true connection and community.
The Gap x DÔEN collection will be available online and in select Gap stores beginning May 2nd, with prices ranging from $34 USD to $158 USD in adult, baby and toddler sizes. Gap cardmembers will receive early online access starting May 1st.
