At Lanvin, the yearn for an escape of Bruno Sialelli was captured in a “The Beach”-inspired cinematography, which followed February’s re-imagining of Gwen Stefani’s “Rich Girl” from the same era, that was complete with the big ‘2000s hit “Pure Shores” by British band All Saints.
“Being a teenager, with all your hormones, seeing things through the lenses of blossoming and being ‘in-between’, ‘The Beach’ was something very emotionally engaging”, he said to Vogue. The designer pushed all those nostalgic buttons with his Spring/Summer 2022 collection that recalled the height of glamour-ridden travels of the ’70s.
Thus, in a 3 minute short “music video”, Sialelli sent his pack of glamorous youth in a shack on a tropical beach. Lounging around on couches, models dressed in loosely cut suits, polo shirts and swim shorts, surfer jumpsuits under a wave-print coat or a checkered overcoat, floral-patterned shirts as well as ‘a retro set printed with the seventies “JL” monogram with 3D effect – an evolution of that created by Jules-François Crahay in the 1970s. Taken from the archives, it was redesigned and updated for today as “JL 3-D”. It’s translated onto the more hybrid and technical pieces of the collection, as well as on a slew of accessories and bags.
The fabrics were frequently precious and various (silk blending with denim, neoprene jersey with organza and muslin), warm and summery colors, alongside pastel tones that seem bleached by the sun or lightened by water echo Lanvin’s signature 1920s hues.